Action Plan

SQCT's Five Year Action Plan.

Southern Queensland Country’s Tourism (SQCT) Action Plan 2021 - 2026 sets out actions that the organisation and Board have identified as strategic focus areas and priorities.

These items will be progressed between now and 2026 in order to ensure that every effort is made to achieve our goals to help achieve a healthy and prosperous tourism industry. SQCT is industry focussed and insight led:

  1. Market the Southern Queensland Country region and grow leads to industry operators in Southern Queensland Country (SQC)
  2. Build capacity through mentoring programs and support the development of new trade ready packages that can be sold through the wholesale market and featured on the SQC website
  3. Be insight led - supply insights on visitation, accommodation and lead indicators to assist with future demand, marketing, event planning and more
  4. Grow the Best of Queensland Experience (BOQE) operators and assist those to achieve (BOQE) status
  5. Advocate on behalf of industry - SQCT will provide a strong collective voice for tourism for the region when speaking to key stakeholders including state and local government bodies