Marketing Opportunities

Activity Focused Marketing

Creating and delivering marketing activity to inspire travellers is our jam, and we're here to provide you with the most easy-to-access information on upcoming cooperative campaigns, opportunities, and can even provide you with the training and tools to better your own in-house marketing campaigns.

Working Holiday Maker (WHM)

TEQ's new global campaign - Working Holiday Maker (WHM) aims to build aspiration for Queensland as a working holiday destination, driving conversion and employment. This campaign is set to target working holiday makers in global markets, as well as intercept WHM who are already in Australia to encourage them to travel to Queensland.

Phase One of this campaign, launched 16 May 2022, includes WHM in the southern states enticed to Queensland with discounted travel and free expenses. Operators can get involved by leveraging the campaign content from TEQ. Download the campaign toolkit for more information and for access to assets and imagery.

DOWNLOAD OPERATOR TOOLKIT

Tourism Australia’s National Experience Content Initiative (NECI)

Tourism Australia in partnership with Tourism and Events Queensland (TEQ) and Southern Queensland Country Tourism (SQCT), are inviting members to nominate a Tour/Experience provider to work with us create new image and video assets for our region.

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