Our Partners

We couldn't do it without our partners.

Southern Queensland Country Tourism (SQCT) works to advance the regions reputation as a tourism destination through marketing, product and skill development, and advocating on infrastructure projects. This is completed in partnership with all levels of tourism authority.

  • Through industry contribution, SQCT works to increase investment in promoting the region.
  • Through bought media and owned partner channels, SQCT works hard to increase reach to our target customers.
  • SQCT works to deliver return on investment and convert all ad spend to bookings for operators in region.

Tourism Industry partners.

SQCT works closely with Tourism Australia, Tourism and Events Queensland and the Queensland Tourism Industry Council, to collaborate on marketing campaigns attracting international and domestic visitation to our region. Partnerships with these organisations extends to trade familiarisation visits, the International Media Hosting Program, and key trade events such as the Australian Tourism Exchange, Corroboree and Dreamtime.

Local Government Authorities.

We are proud to have partnered with the following Local Government Authorities. These fantastic Councils are playing an important role in growing tourism within our SQC region.
  • Toowoomba Regional Council
  • Southern Downs Regional Council
  • Western Downs Regional Council
  • Lockyer Valley Region Council
  • Goondiwindi Regional Council

Together we implement destination marketing programs aimed at consumers and trade, based upon careful research, including advertising, publicity and PR, hosted familiarisation visits, trade and consumer shows to stimulate our target markets. We then provide cooperative marketing opportunities for members’ in these regions to buy-in when appropriate.