Southern Queensland Country Tourism (SQCT) works to advance the regions reputation as a tourism destination through marketing, product and skill development, and advocating on infrastructure projects. This is completed in partnership with all levels of tourism authority.
SQCT works closely with Tourism Australia, Tourism and Events Queensland and the Queensland Tourism Industry Council, to collaborate on marketing campaigns attracting international and domestic visitation to our region. Partnerships with these organisations extends to trade familiarisation visits, the International Media Hosting Program, and key trade events such as the Australian Tourism Exchange, Corroboree and Dreamtime.
Together we implement destination marketing programs aimed at consumers and trade, based upon careful research, including advertising, publicity and PR, hosted familiarisation visits, trade and consumer shows to stimulate our target markets. We then provide cooperative marketing opportunities for members’ in these regions to buy-in when appropriate.