Visitor Market

Demographic

  • Couples are the largest visitor source at 41% of the region’s overall overnight visitor numbers.
  • Families and Friends/Relative groups make up 30% and 29% respectively of all overnight visitors.

Our visitors cover a wide range of age groups and visitation purposes with each Council area within SQC varying slightly.

SQCT target markets.

Travelling without children.

  • 18 to 49 year olds travelling as a couple or with friends, no children.
  • Intra and interstate 600km drive radius of SQC. Primary markets include Brisbane, Sunshine Coast and Gold Coast plus major interstate cities (Covid restrictions pending) Sydney, and to a lesser degree Melbourne and Canberra via air.

Able to spend a little more and make decisions quickly, this high value market lives primarily in metropolitan areas, work in white collar jobs and have higher disposable income.

SQCT targets this market through social media, email marketing and content relevant to their lifestyle and travel inspirations including nature and food trails and itineraries.

Travelling with children.

  • 18 to 49 year olds travelling with children.
  • Intra and interstate 600km drive radius of SQC. Primarily a drive market with some fly-in opportunity from major interstate cities. Brisbane, Sunshine Coast and Gold Coast key target markets.

Seeking the convenience of a drive holiday not too far from home offering good value for money and a variety of experiences.

SQC targets this market through family specific content and travel inspiration, school holiday guides, email marketing and social media.

Over 50 travel.

  • 50 years + travelling as a couple or with friends, no children
  • Higher frequency of intra/interstate drive market within 600km radius plus (Covid restrictions pending) and further interstate

With more spare time to travel, this market offers a longer length of stay and wider dispersal.

SQC targets this higher value traveller through media partnerships along with social media, email marketing, itineraries and visitor guides.

*Source: Tourism Research Australia Local Government Area Profiles (6 Council regions average)