Southern Queensland Country Tourism actively seeks out relevant media within key priority markets via the Hosting Famil & Journalist Program. SQCT’s marketing efforts are digital-focused, with a content marketing strategy that’s dedicated to growing its ‘owned’ media assets for Facebook, Instagram and our website.
SQCT has a proactive media strategy and program which invites suitable domestic and international journalists to experience and cover the wide range of activities on offer in region.
SQCT may at times seek support from members to assist with providing accommodation and unique experiences for targeted media as part of their familiarisation of the region. We encourage members with unique and media worthy experiences to let us know if they are interested in participating in the program.
Visiting journalist and media influencers are welcome to submit an expression of interest to participate in the SQCT's Hosting Famil & Journalist Program.
Acceptance to the program is subject to the discretion of SQCT. Expressions of interest will be assessed against a range of criteria, including alignment with our target markets and distribution.