About Us

Who are we

Southern Queensland Country Tourism (SQCT) is a Regional Tourism Organisation (RTO) and Destination Management Organisation (DMO). The State’s thirteen RTO’s are mostly private sector, membership-based bodies that play a role in marketing and developing destinations, and coordinating the efforts of industry, local government and the community to grow tourism.

SQCT’s geographical footprint encompasses the regions of: Toowoomba, Lockyer Valley, Southern Downs and Granite Belt, South Burnett, Goondiwindi and Western Downs.

SQCT delivers a consolidated brand and marketing strategy for tourism in the Southern Queensland Country region by bringing together a critical mass of local businesses and stakeholders.

Vision and purpose

Through excellence in destination marketing activity and innovation, SQCT creates demand for visitation by connecting people culturally and emotionally to our region, fosters economic and social benefits, services and opportunities for its members, our local community, and regional partners to enhance delivery of compelling, sustainable, and on-brand visitor experiences.

SQCT is focused on promoting the whole of Southern Queensland Country (SQC), including our sub-regions and key destination experiences. Our aim is to build awareness and preference for the destination in order to grow our visitor numbers overall and increase overnight visitor expenditure.

Our Members

The organisation represents a membership base of more than 600 tourism businesses made up of accommodation houses, attractions, tour operators, restaurants and cafes, entertainment venues, transport providers and professional support services.