Through excellence in destination marketing activity and innovation, SQCT creates demand for visitation by connecting people culturally and emotionally to our region, fosters economic and social benefits, services and opportunities for its members, our local community, and regional partners to enhance delivery of compelling, sustainable, and on-brand visitor experiences.

SQCT is focused on promoting the whole of Southern Queensland Country (SQC), including our sub-regions and key destination experiences. Our aim is to build awareness and preference for the destination in order to grow our visitor numbers overall and increase overnight visitor expenditure.

Our toolkit is publicly available and includes:

  • Marketing & Event Resources
  • Trade Resources
  • Research & Data
  • ATDW Support

Members of Southern Queensland Country Tourism have access to our Member Portal and online 'Member Toolkit’. The Members Toolkit includes a wide variety of valuable information including; in-depth data, marketing opportunities and support, visitor statistics, marketing templates, and more.

Become a Member Today