Moments like this by you Campaign

Campaign overview.

Campaign dates: 13 January to 31 March 2023

Moments like this – by you follows on from SQCT’s ‘Moments like this’ spring/summer campaign targeting visitation to our region which concluded 13 December. This next iteration has been created to drive consumer advocacy, asking visitors to our region to share their memory-making moments for the opportunity to WIN a return holiday to Southern Queensland Country. ​

‘Moments like this – by you’ asks visitors to show and share their original images or videos taken in region, tagging @sqcountry with the hashtag #sqcountry and sharing what that memory is about in their social media posts. All consumers sharing their images or videos with us will be eligible to win the ultimate holiday to return and create more ‘Moments like this’ in Southern Queensland Country.

Campaign objectives.

• Drive awareness, encourage conversation and buzz with visitors to our region exploring the range of experiences, sharing places to go, stay, eat, explore​
• Build up assets for our region – delivering on consumer demand for ‘authentic/real’ experiences through the power of social proof, advocacy and sharing. ​
• Support our Members through on-sharing of the assets – tagging Member businesses and Councils as relevant to the venues, locations and experiences being shared by consumers with SQCT.