Tourism Australia’s National Experience Content Initiative (NECI)

Tourism Australia’s National Experience Content Initiative (NECI)

The National Experience Content Initiative (NECI) is Tourism Australia’s (TA) newest content creation initiative aimed at supporting tourism experiences in their recovery and driving increased visitation by helping them to better market their experiences and attractions.

Tourism Australia in partnership with Tourism and Events Queensland (TEQ) and Southern Queensland Country Tourism (SQCT), are inviting members to nominate a Tour/Experience provider to work with us create new image and video assets for our region.

We’re looking for a mix of tour operators, products, food, transport, and accommodation providers.

Where will the assets be used?

  • They will be used on TA’s, STO, RTO and operator websites, plus would be published on TA’s image and video library.
  • They will be used across TA’s new Destination Guides on Instagram and used for Facebook posts
  • Operator, STO & RTO social channels
  • PR for media to use.
  • They will be used across trade channels including: ATDW listings, V-Fair, digital or print brochures, travel trade

Still images from the shoot will be provided to RTO and participating members, with a minimum of 200 images per operator, 40 of these will be enhanced and retouched images per operator. All final selections made by Tourism Australia with a mixture of portrait and landscape orientation for use on websites and social media.

Video Footage will also be supplied to the operator in Apple ProRes/Quicktime format (MOV). A one-minute edited video of the best footage to showcase what the operator has to offer and will feature an interview style voiceover (sample questions will be provided by TA).

Nominate a business

Nominations close 11 Feb, 2022.

Full criteria will be provided to successful operators after nominations are assessed.
For further information, please contact Deb Holland